Ten things Social Media can do for your business | Packages
Cost effective marketing
Social Media has become the most cost effective form of online marketing in recent years. More and more businesses are turning to sites like Facebook and Twitter to connect with new and existing clients, strengthen business relationships, build a thriving business community and generate new leads, sales and return on investment.
It is a powerful and effective way to promote your business as well as a quick and easy way to send out special offers, discounts and event invitations. Not only that, you are marketing your business within your potential customer base and can target specific business sectors too. With over 30 million users in the UK on Facebook and with millions on the other social media platforms too, the potential for business is massive.
Why your business needs this
Social media is growing all the time and at the moment the UK is just one of the countries experiencing particularly rapid growth. In a recent week over 4,000 new subscribers signed up to Facebook alone. Most of your friends, colleagues and many other businesses are already using this to connect and engage with other individuals and businesses. Social media for business may be new but soon every business will be using it as a major part of their marketing strategy. If you don't become part of this new and increasingly dynamic marketplace then you will be missing out on some fantastic business opportunities.
Branding
Whilst having a presence on these sites is good, having a branded presence is so much better. It makes your social media an even more powerful marketing tool that will further increase the benefits to your business. This includes building a consistent and recognisable online brand, increased traffic to your website and improved search engine visibility, faster growth of your business community and a prospective client choosing your company over a competitor with no branding.
Branding your social media pages allows for customisation using your chosen imagery and design. This can range from a simple profile picture or Twitter background to single or multiple Facebook pages with landing tabs and custom applications. With Facebook alone your landing tabs (pages within pages) can really enhance the viewer's experience and let them know so much more about your business, products and services.
We offer a wide range of social media branding packages to suit every business and every budget. These include single and multiple Facebook pages, Twitter and YouTube backgrounds, Linkedin company pages and Google+ business pages.
Facebook packages range from a straight forward profile pic, the image down the left side of your Facebook page to full packages with 'Non fan' and 'Fan' landing pages that help to improve your likes. Custom tabs, sub pages within your business page, can also be added to show videos, competitions, FAQs, calls to action and virtually anything that will help to showcase your business. These form part of our top of the range packages.
Twitter and YouTube backgrounds bring your brand to those platforms and a branded Linkedin, Google+ or the new Pinterest page will complete your business's social media branding. Click here to see our packages
Ten things Social Media can do for your business Back to top
Branding
Social Media can be a great resource for raising brand awareness by building a consistent and recognisable online and offline brand for your business.
Customer Engagement and Interaction
Social Media applications can be a great way to communicate special offers, promotions and new products or services.
Drive Web Traffic
Social Media sites act as a portal to drive traffic to your website.
Business Reputation
Social Media platforms can be a useful way to check on what people are saying about your business and your brand.
Lead Generation and New Customers
Social Media can also be used to generate quality leads and find new customers that you may not otherwise have discovered.
Retaining Clients
Social Media platforms provide an important point to build and maintain the relationship between your existing customers and prospective ones too.
Social World Access and its Value
Social Media sites are "IN" at present and the fact that your business is using these sites could influence a potential customer to choose your company over others who are not using them.
Viral Effect
Social Media platforms take word of mouth marketing to a new level.
Be ahead of your competitors.
Having your business on any social media platform will keep your business out there in front, ahead of our competitors who are not using these tools to promote and market their business.
Generate a greater Return on Investment
Social Media Branding Packages Back to top
Branded Facebook Pages
Facebook is at present the fastest growing social media site in the UK.
Facebook gives you access to a huge database with millions of potential customers. It allows you to engage and interact with new and existing customers, develop a long lasting relationship with all of them and grow a thriving online business community.
Many businesses stick with the default Facebook page but having your own branded page will give your business an increased online presence and bring even better results. This is a new and exciting way for businesses in all sectors to communicate and do business together, generating a great return on your investment
We offer a range of packages outlined below. We can also provide custom tabs and applications by using HTML in our content management system. This effectively builds a small website page and drops it into your Facebook page for a top of the range professional image, made specifically for you. Further options include Twitter and YouTube links and additional content such as music and videos.
Facebook:
Bronze Package - Branded Facebook Profile
Ideal for very small businesses just starting with Facebook or personal pages. Allows for greater impact on viewers for a low price.
To enhance your page we will create a custom profile picture, utilising a longer image to fit in more information about you/your business.
Silver Package - Branded Facebook Page
In addition to a bespoke profile picture, we will also include a landing tab in your page - also known as a Welcome tab. This is what Facebook users will 'land' onto when they visit your page, and this tab 'Welcomes' them to your Facebook community. This tab will consist of two kinds of graphics, the first for those who have not 'liked' your page and the second for those who have (often referred to as 'fans'). These fan and non-fan graphics allow us to offer incentives to users to 'like' your page and exclusive content to the 'fans' that have.
Gold Package - Branded Facebook Business Page
With our gold package we will provide a bespoke profile picture and welcome tab, as well as two custom tabs. Custom tabs, are essentially individual pages within your Facebook page made specifically for you for whatever you want. Similar to what you may have on a website, these tabs could display your most recent advertisement or promotion, allow users to sign-up to your newsletter or perhaps offer some additional information on the products/services you offer. The options are limitless!
Platinum Package - The Complete Branded Facebook Business page
Our platinum Facebook package really is the complete page, giving you a bespoke profile graphic, personalised welcome page and up to 5 custom tabs. The custom tabs can be for any range of subjects, and we can also use specific apps to link your other social media profiles like YouTube and Twitter into your Facebook page. This allows you to optimise Facebook's ability to grow communities and connect with users, which can only be a positive step for your business!
Twitter:
Twitter is another powerful market and networking tool for businesses today. Businesses on Twitter have a great opportunity to engage with other businesses leading to the ability for each business to increase its potential and generate more revenue.
Many businesses just stick with the boring Twitter default background but a customised background will increase both your followers and following.
Twitter Profile with Branded Background
This package is tailored to those who use or are interested in using Twitter and want to create a more striking first impression with branded graphics on their profile. We will provide you with a profile picture as well as a custom designed background, to really impress your followers - old and new!
YouTube:
YouTube is another online communication site. It allows you to inform and inspire viewers by uploading videos about your business. These could include examples of your products and services, a tour of your premises and testimonials from satisfied customers.
YouTube Branded Graphics
In terms of branded YouTube graphics we offer a very similar service to that of our Twitter package. We'll provide a profile image and background, to make your page really stand out from the crowd!
The Social Media All-Rounder:
Facebook, Twitter, YouTube, LinkedIn & Google+
With this special offer, you'll be expanding your brand to the most popular social media sites around. We'll provide you with a Facebook profile picture and Welcome tab (including fan and non-fan graphics), a profile picture and background for Twitter and YouTube and set-up and a profile picture for LinkedIn, a social network site aimed at professionals and business people and Google+, the latest online networking platform.
It's a fantastic offer available for a limited time only!
We are creating new pages all the time. To find out how you can improve your business branding, either email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call us on 0141 616 3322.
Some useful links
Facebook for business | What the paper's say | Facebook page (not a profile)Words from Mark Zuckerberg | The value of Facebook
- Over 800 million active users worldwide.
- 50% of Facebook users access their page at least once a day.
- The average user spends 30 - 40 minutes on Facebook at any one time on any given day.
- Over 30 million users in the UK - equivalent to almost 50% of the population.
- The UK is one of the fastest growing users of Facebook - in a recent week there were over 4,000 new subscribers.
- Facebook says that businesses with branded pages grow their business community 38% faster on average than those with regular non-branded pages.
- Facebook is available in more than 70 languages.
- It is a fast and cost effective way to promote and market your business.
- Opportunity to reach thousands of potential clients you wouldn't do otherwise.
- You can connect with your target audience and particular business sectors.
- You can build and develop a thriving business community.
- It is a quick and easy way to send out special offers, discounts and event invitations.
- You can easily keep in touch with your customers and develop a strong client relationship.
- The design is unique to your business and reflects the look and feel of your existing brand.
- Custom tabs and applications will give your business a top of the range professional image specifically designed for your business.
- Branded pages make your business stand out from the crowd so prospective clients are more likely to contact you.
- Social media branding accentuates and reinforces your existing brand.
- It helps to build a consistent and recognisable brand for your business both online and offline.
- All your social media platforms can be linked together using the same branding which further reinforces your brand identity.
- A link to your website will drive new and increased traffic to it.
- Having additional branded pages is good for the search engines.
- When people start to like you on Facebook or follow you on Twitter you'll start to generate new leads and contacts.